A Person Who Is in Charge of Social Media Analytics

question 125

Multiple Choice

A person who is in charge of social media analytics is responsible for:

• A)implementing a company's entire social media program.
• B)managing external engagement with customers in social media channels.
• C)measuring the results of the social media marketing effort.
• D)developing the program necessary to build and assemble the features for social tools such as blogs and communities.

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Definitions:

Intellectual Change

The evolution or transformation in cognitive functions and processes, such as thinking, reasoning, and understanding.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together, revealing the strength and direction of their relationship.

Strength

The physical or mental capacity to exert force, resist challenges, or endure pressures.

Direction

Guidance or supervision towards a destination or in a particular course of action; also, the path that must be taken to reach a place.