Match Each Definition to the Corresponding Term

question 18

Multiple Choice

Match each definition to the corresponding term.
-_____ is the strategic process of creating,distributing,promoting,and pricing goods and services to a target market over the Internet or through digital tools.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

---

Definitions:

Aggressiveness

A behavior characterized by being ready or likely to confront or engage in conflict.

Happiness

A state of well-being and contentment characterized by emotional or physical pleasure.

Self-esteem

The subjective evaluation of one's own worth, encompassing beliefs about oneself as well as emotional states like triumph, despair, pride, and shame.

Intelligence

The ability to learn, understand, and apply information, solve problems, and adapt to new situations.