Match Each Definition to the Corresponding Term

question 21

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is a secure network used for e-marketing and accessible through the firm's website by external customers,suppliers,or other authorized users.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Arbitration

A method of resolving disputes outside the courts, where the parties present their case to a neutral third-party arbitrator who makes a binding decision.

Litigation

The process of taking legal action or resolving disputes in court.

Costly

Pertaining to a high expenditure or the requiring of significant resources, either financially or in terms of effort.

Counterclaim

A counterclaim is a claim made by a defendant in a lawsuit against the plaintiff, essentially acting as a lawsuit within a lawsuit to seek some form of relief or damages.