Match Each Definition to the Corresponding Term

question 15

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is a software program that allows online shoppers to compare the price of a particular product offered by several online retailers.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Trade Feedback Effect

A phenomenon where an increase in exports leads to an increase in national income and thus an increase in imports.

Countertrade

An exchange of goods or services for other goods or services without using a medium of exchange, such as money.

Multidomestic Firm

A multidomestic firm is a company that operates in multiple countries, tailoring its products, marketing, and operations to each local environment rather than standardizing globally.

Transnational Firm

A company that operates beyond its home country, managing production or delivering services in more than one country.