Match Each Definition to the Corresponding Term

question 113

Multiple Choice

Match each definition to the corresponding term.
-_____ is a high-tech scam that uses authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Environmental Regulations

The laws designed to protect the natural environment against undue harm by individuals and organizations.

Lose Revenue

The process where a business experiences a decrease in income, typically due to lower sales or services rendered.

Stakeholder Responsibility

The obligations an organization has to its stakeholders, those who can affect or are affected by a firm’s actions.

Social Marketing

The application of marketing principles to influence behaviors that benefit individuals and communities for greater social good.