When the B2B Market Is Segmented on the Basis of Product

question 123

Multiple Choice

When the B2B market is segmented on the basis of product specifications issued by buyers, it is known as _____ segmentation.

• A) customer-based
• B) end-use application
• C) demographic
• D) purchase category

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Definitions:

Diencephalon

Second portion of the embryonic brain; in the inferior core of the adult cerebrum.

Neural Crest Cells

Embryonic cells that give rise to a diverse cell lineage including melanocytes, craniofacial cartilage and bone, and peripheral and enteric neurons and glia.

Telencephalon

Anterior division of the embryonic brain from which the cerebral hemispheres develop.

Neural Tube

An embryonic structure that develops into the brain and spinal cord.