It Was Not Until the Introduction of the Chevrolet Nova

question 79

True/False

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

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Definitions:

Interpersonal Relationships

Emotional or social connections between two or more people, which can range from casual acquaintance to deep, long-term bonds.

Learned Tendency

A behavior or response that has been acquired through previous experiences or education, influencing an individual's actions in specific situations.

Positively

In a manner that expresses or implies affirmation, optimism, or a beneficial quality.

Negatively

In a manner that expresses or implies a negative response, pessimism, or detrimental quality.