Examlex
Syncratic role is seen when partners independently make an equal number of purchase decisions.
Repositioned Products
Products that have been marketed or modified to appeal to new demographics or market segments.
New-Category Entries
The introduction of products or services into previously unexplored or untapped market categories.
Product Line
A range of related products offered by a single company, designed to serve different customer needs or market segments.
Market Share
The segment of a market dominated by a specific company or product.
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