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Syncratic Role Is Seen When Partners Independently Make an Equal

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Syncratic role is seen when partners independently make an equal number of purchase decisions.


Definitions:

Repositioned Products

Products that have been marketed or modified to appeal to new demographics or market segments.

New-Category Entries

The introduction of products or services into previously unexplored or untapped market categories.

Product Line

A range of related products offered by a single company, designed to serve different customer needs or market segments.

Market Share

The segment of a market dominated by a specific company or product.

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