Match Each Definition to the Corresponding Term

question 191

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is a Web page that serves as a publicly accessible personal journal.

• A)wiki
• B)extranet
• C)encryption
• D)e-marketing
• E)private exchange
• F)bot
• G)search marketing
• H)electronic signature
• I)phishing
• J)blog
• K)click-through rate
• L)conversion rate
• M)electronic shopping cart
• N)firewall
• O)e-procurement
• P)vishing
• Q)spam
• R)podcast
• S)preroll video ad
• T)engagement

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Definitions:

Psychological Needs

Pertain to the personal gratification consumers associate with a product or service.

Functional Needs

Pertain to the performance of a product or service.

Esteem Needs

Needs that enable people to fulfill inner desires.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.