Marketers Can Influence the Outcome of the Evaluation Stage of the Consumer

question 75

Multiple Choice

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

• A) attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them.
• B) identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.
• C) trying to get the customer to reduce the size of the evoked set to exclude many of the choices.
• D) attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

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Definitions:

Tertiary Sector

The segment of the economy that provides services rather than goods, including industries such as retail, healthcare, and education.

Primary Sector

Refers to the part of the economy that is involved in the extraction and production of raw materials, such as mining, agriculture, and forestry.

Farming

The practice of cultivating plants and livestock to produce food, fiber, and other products.

Fishing

The activity of catching fish, either for commercial, recreational, or subsistence purposes.