Match Each Definition to the Corresponding Term

question 218

Multiple Choice

Match each definition to the corresponding term.
-The number of alternatives the consumer actually considers in the purchasing decision is called the _____.

• A)evoked set
• B)consumer behavior
• C)culture
• D)reference group
• E)Asch phenomenon
• F)opinion leader
• G)need
• H)motive
• I)perception
• J)attitude
• K)learning
• L)subliminal perception
• M)high-involvement purchase decision
• N)closure
• O)cognitive dissonance
• P)routinized response behavior
• Q)shaping
• R)perceptual screens
• S)evaluative criteria
• T)self-concept

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Definitions:

Daily Average

The daily average refers to the average quantity or value of something measured over a single day.