When a Consumer Begins to Feel Dissatisfied with a Product

question 73

Multiple Choice

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

• A) cognitive dissonance.
• B) functional fixedness.
• C) product revaluation.
• D) mental set.

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Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, from basic physiological needs to self-actualization.

Driving Need

An internal force that compels behavior and directs it towards achieving specific goals or fulfilling necessities.

Self-Actualized

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that posits a hierarchy of human needs, from basic physiological needs to self-actualization.