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A Large National Sales Organization Has Concluded That Active Listening

question 102

Essay

A large national sales organization has concluded that active listening is a critical factor in successful sales and customer satisfaction. The company now wants you to design a training program that teaches sales staff the main components of active listening. Discuss a specific training activity that would potentially improve the salespeople's performance in each of the three components of active listening. Your answer should also briefly describe the three components of active listening.


Definitions:

Social Change

The transformation over time of cultural values, norms, institutions, and structures within a society.

Social Construction

The concept that many aspects of the social world are creations of a particular society or community, established through cultural and social practice.

Chronic Illnesses

Long-standing, persistent diseases or conditions that generally have a slow progression and can be controlled but not cured.

Internet

A global network of interconnected computers and servers that facilitates data exchange and communication across long distances.

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