People with a High Need to Convey a Positive Image

question 148

Multiple Choice

People with a high need to convey a positive image of themselves are more likely to:

• A)identify problems when none exist.
• B)engage in escalation of commitment.
• C)participate in risky decisions.
• D)follow the rational choice model of decision making.
• E)view problems as opportunities.

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Definitions:

Purchase Decision

The process that leads a consumer to buy a product or service, influenced by factors such as marketing, personal preferences, and socioeconomic status.

Inbound Marketing

A strategy that focuses on attracting customers through content and interactions that are relevant and helpful, not interruptive.

Outbound Marketing

Outbound marketing is a traditional form of marketing that involves pushing messages out to a potential audience, such as through television ads, print ads, or cold calling.

Blogs

Online journals or informational websites displaying information in reverse chronological order, with the newest posts appearing first.