According to Four-Drive Theory, Three Drives Are Proactive (I

question 42

True/False

According to four-drive theory, three drives are proactive (i.e. we actively seek to fulfill them), whereas the drive to defend is reactive (activated only in reaction to threat).

Analyze the impact of product quality and advertising on market share and profitability.

Identify the role and effectiveness of advertising in shaping consumer perceptions of product quality.

Evaluate the consequences of different advertising strategies on a firm's financial performance.

Discern how brand loyalty and product differentiation affect market dynamics.

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Definitions:

Reformulated Learned Helplessness

A theory suggesting that individuals learn they have no control over unpleasant or harmful situations, which leads to passive and depressive responses, revised to include the role of cognitive factors.

Universal Helplessness

A theory suggesting a belief in being unable to control or influence outcomes in most or all areas of life, leading to a state of passive resignation.

Specific Attributions

The process of assigning a cause to a particular behavior or event, focusing on factors unique to that specific situation.

Fundamental Attribution Error

The tendency for observers to underestimate situational influences and overestimate dispositional characteristics when explaining others' behaviors.