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Friendly Cafe Is a Chain of Coffee Shops Located Throughout

question 29

Essay

Friendly Cafe is a chain of coffee shops located throughout Canada. The company president wants your management-consulting firm to use behavioural modelling to improve customer service skills among servers. Give two explanations why behavioural modelling may be an effective learning strategy in this situation and identify two important characteristics of this approach.

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Definitions:

Commitment and Consistency

The tendency for individuals to align their attitudes, beliefs, and behaviors with their previous decisions and actions to appear consistent to themselves and others.

Car Sales People

Individuals who specialize in selling cars, aiming to meet customer needs while generating profit for the dealership.

Low-ball Technique

A persuasion strategy in which an initial, attractive offer is made, followed by the revelation of additional costs or downsides.

Bait-and-switch Technique

A deceptive marketing strategy where customers are lured by the promise of one product or service, only to be pressured into purchasing a more expensive substitute.

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