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Attitudes Are Fleeting Physiological Experiences We Have in Response to an Attitude

question 166

True/False

Attitudes are fleeting physiological experiences we have in response to an attitude object.


Definitions:

Utilitarian Products

Goods that are primarily bought and used for their practicality and function rather than their aesthetic or luxury attributes.

Experts

Individuals who possess a high level of knowledge or skills in a particular area or field.

Buzz

Refers to the communication and excitement generated around a brand, product, or event through word-of-mouth or other channels, contributing to its visibility and potential success.

Hype

intensive promotional activities and advertising designed to create excitement or anticipation.

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