Rather Than Producing a Standard Product or Service for the Marketplace

question 174

Essay

Rather than producing a standard product or service for the marketplace, Protegé Engineering completes special projects for clients. These projects require between six months and two years to complete and demand highly specialized knowledge in engineering, production management, and computer science. Most of the 600 employees working for Protegé Engineering have university degrees in these fields; a few have doctorates. Identify the best organizational structure for Protegé Engineering and justify your recommendation.

---

Definitions:

Shock Or Surprise

An emotional or physical response to an unexpected event or piece of information.

Direct Approach

A communication style that is straightforward and to the point, without unnecessary details or digressions.

Negative Message

Communication that conveys a refusal, denial, or unfavorable information in a tactful way.

Positive Statement

An assertion that can be tested and validated, often used in economics to describe facts without judgment.