_____ Defines Consumer Groups According to Variables Such as Gender

question 114

Multiple Choice

_____ defines consumer groups according to variables such as gender, age, income, occupation, education, sexual orientation, household size, and stage in the family lifecycle.

• A) Geographic segmentation
• B) End-use segmentation
• C) Product-based segmentation
• D) Demographic segmentation

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Definitions:

Equity

Fairness or justice in the way people are treated or in the distribution of resources, or ownership interest in a company or property.

Equity

Fairness or justice in the way people are treated, or the ownership interest of shareholders in a company.

Efficiency

The optimal production and distribution of resources in a way that maximizes the net benefit to society or an economy.

Total Surplus

A measure of society's overall net advantage resulting from the consumption and production of a good or service, comprised of both consumer and producer surplus.