Which of the Psychographic Consumer Segments Identified by Roper,emphasizes Social

question 9

Multiple Choice

Which of the psychographic consumer segments identified by Roper,emphasizes social issues and societal well-being?

• A) Devouts
• B) Altruists
• C) Intimates
• D) Creatives

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Definitions:

Fringe Benefits

Additional benefits offered to employees beside their basic salary, such as health insurance, paid vacations, or retirement plans.

Payroll

The total amount of money that a company pays to its employees, which involves calculating salaries, wages, bonuses, deductions, and net pay.

Human Resources Management (HRM)

The strategic approach to managing a company’s employees, focusing on policies and systems to maximize workforce performance and satisfaction.

Philosophies

Fundamental beliefs or theories that guide actions and decisions, often applying to disciplines like ethics, education, politics, and personal development.