Which of the Following Statements Is True of Differentiated Marketing

question 1

Multiple Choice

Which of the following statements is true of differentiated marketing?

• A)A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.
• B)As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
• C)Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
• D)Differentiated marketing helps a company to diversify and reach new customers.

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Definitions:

Implicit Association Test

A psychological test designed to measure the strength of an individual's automatic association between mental representations of objects in memory.

Unconscious

Refers to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Racial Prejudice

Preconceived judgment or bias against people based on their race or ethnicity.

Implicit Prejudice

Implicit Prejudice refers to unconscious biases or attitudes toward certain groups of people, affecting one's judgments and behaviors without intentional awareness.