A Positioning Map

question 121

Multiple Choice

A positioning map:

• A) is used primarily by companies utilizing undifferentiated marketing strategies.
• B) can be used only for already successful products in the market.
• C) shows how consumers view a product relative to competitive products.
• D) outlines how to introduce a new product to the marketplace.

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Definitions:

Questionnaire-Taking Style

The individual manner or approach a person adopts when responding to questions in a survey or questionnaire.

Degree of Association

A statistical measure that describes the level or strength of a relationship between two or more variables.

Correlation

A mathematical indicator showing how much two or more variables move in relation to each other.

Consistent Measurement

Involves the use of precise and stable methods or instruments to obtain reliable data across different instances or over time.