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What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?
Q2: A small service agency is trying to
Q4: A micropolitan statistical area is an area
Q38: The practice of purchasing goods and services
Q75: Firms often use more than one strategy
Q102: Concentrated marketing is also known as niche
Q189: _ are strategic alliances with other companies
Q194: Sales of your frozen yogurt are down,so
Q200: Conducting mail survey research in some parts
Q224: To decide where to locate a new
Q233: Oscar Mayer,a maker of various meat products,introduced