Match Each Item with the Correct Statement Below

question 31

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-_____ defines consumer groups according to variables such as gender,age,income,occupation,and stage in the family lifecycle.

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Definitions:

Acquisitions

The act of acquiring control of another company by purchase or exchange of stock.

Greenmail

A situation where a company pays a premium to buy back its own shares from a corporate raider to prevent a hostile takeover.

Outstanding Stock

The total shares of a corporation's stock that have been issued and are in the hands of the public and company officers.

Unfriendly Takeover

A corporate acquisition or merger that is carried out against the wishes of the target company's management and board of directors.