Match Each Item with the Correct Statement Below

question 109

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The 80/20 principle is sometimes referred to as _____.

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Definitions:

EBIT

A profitability metric that disregards interest and income tax expenditures, known as Earnings Before Interest and Taxes.

ROE

Return On Equity; a measure of a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested.

Debt

An amount of money borrowed by one party from another, often used by companies and governments to finance projects and operations.

Risk

The potential for losing something of value, often used in the context of investments where there is a possibility of financial loss.