In the Process of Market Segmentation,once the Market Potential of the Segments

question 143

Multiple Choice

In the process of market segmentation,once the market potential of the segments has been estimated,the next step is to:

• A)develop a marketing mix.
• B)develop a relevant profile for each segment.
• C)forecast probable market share.
• D)seek strategies to enter the market.

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Definitions:

Solve Problems

The process of finding solutions to difficult or complex issues.

Compromiser

An individual who mediates disputes by making concessions, aiming for a middle ground solution.

Arriving

The act of coming to a place or achieving a goal.

Neutral

Being impartial or not supporting any side in a conflict, competition, or disagreement.