What Are Geographic Information Systems (GIS)? How Do They Help

question 12

Essay

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

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Definitions:

Biases

Prejudices or predispositions towards one side or another, often resulting in unfair judgment or treatment.

Concentration

The degree of control or dominance a company or entity holds in a particular market or industry, potentially leading to a monopoly.

Government Regulations

Laws and rules established by governmental bodies that dictate the operations, standards, and procedures of entities and activities within their jurisdiction.

Traditional Media

Media channels that predate the internet, including newspapers, magazines, television, and radio.