_____ Is a Quantitative Sales Forecasting Method That Estimates Future

question 105

Multiple Choice

_____ is a quantitative sales forecasting method that estimates future sales through statistical analysis of historical sales patterns.

• A)mall intercepts
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)sales forecast
• L)jury of executive opinion
• M)Delphi technique
• N)marketing research
• O)trend analysis
• P)exponential smoothing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Willingness to Pay

The maximum amount a consumer is prepared to spend on a good or service, reflecting the perceived value of the good or service to the consumer.

Next-Best Alternative

The best option available to someone after the top choice is taken away, frequently referenced in the context of opportunity cost.

Willie Nelson

A renowned American musician, actor, and activist, known for his contributions to country music.

Consumer Surplus

The split between the sum consumers are willing to pay for a good or service and the sum they finally pay.