When H&C Research Corporation Wanted to Test the Popularity of a New

question 20

True/False

When H&C Research Corporation wanted to test the popularity of a new flavor of ice cream,they selected a number of U.S.cities as test sites,and then randomly selected supermarkets within those cities as trial vendors.This is an example of quota sampling.

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Definitions:

Shaping

A behavior modification technique involving the reinforcement of closer approximations of a desired behavior until the exact behavior is achieved.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Skinner's Method

A behavioral approach developed by B.F. Skinner that emphasizes the role of reinforcement in shaping behavior through conditioning.

Obsessive-Compulsive Disorder

A mental health disorder characterized by persistent, unwanted thoughts (obsessions) and repetitive behaviors (compulsions) that the individual feels driven to perform.