The Delphi Technique Is Preferred by Marketers as It Is

question 63

True/False

The Delphi technique is preferred by marketers as it is quick and inexpensive,and works best for short-run forecasting.

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Definitions:

Biased

Showing an unfair preference or prejudice towards someone or something.

Ethical

Relating to moral principles or the branch of knowledge dealing with these, often guiding behavior in terms of right and wrong.

Legal

Pertaining to law or the system of rules that are recognized in a particular country or community as regulating the actions of its members and enforced by the imposition of penalties.

Digital Ethics

The branch of ethics that studies and evaluates the moral issues and challenges presented by digital technology and its use.