The Nielsen Co

question 151

Multiple Choice

The Nielsen Co.carefully tracks Super Bowl viewership each year to help the network that airs the game and other football broadcasters determine ad rates for the following year.This is an example of:

• A)frequency marketing.
• B)buzz marketing.
• C)database marketing.
• D)internal marketing.

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Definitions:

Principal

The primary individual or entity involved in a transaction or contract, or a sum of money lent or invested on which interest is paid.

Actual Authority

The express and implied powers granted by a principal to an agent to enter into contracts or make decisions on behalf of the principal.

Apparent Authority

A doctrine in law where a principal leads a third party to believe that an agent has the authority to act on the principal's behalf, even if the agent doesn't have actual authority.

Agency Contract

A legal agreement wherein one party (the agent) agrees to act on behalf of another party (the principal) in a business transaction or other matter.