The Information Collected for the First Time Specifically for a Marketing

question 32

Multiple Choice

The information collected for the first time specifically for a marketing research study is called _____ data.

• A) qualitative
• B) primary
• C) processed
• D) secondary

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Definitions:

Correlation Coefficient

A statistical measure that quantifies the degree to which two variables are related or move together.

Grammaticality

concerns the conformity to the rules of grammar of a particular language.

Age

The length of time that a person or entity has existed from its birth or creation to a given point.

Whorfian Hypothesis

The theory that the structure of a language determines or greatly influences the modes of thought and behavioral characteristic of the culture in which it is spoken.