Which of the Following Is True of Secondary Data Used

question 16

Multiple Choice

Which of the following is true of secondary data used in marketing research?

• A) It is the data collected for a specific market study.
• B) It provides richer and more detailed information compared to primary data.
• C) It is usually collected and compiled by the investigator conducting the study.
• D) It requires less time and is less expensive to gather.

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Definitions:

Consumable Items

Items that are intended to be used up and replaced in a short period of time, often part of operating supplies.

Expired Costs

Costs that have been incurred and cannot be recovered, often through the consumption of goods or by providing services in a given period.

Adjusting Entry

Journal entries made in accounting records at the end of an accounting period to allocate income and expenses to the period in which they actually occurred.

Comprehensive Income

Total change in equity for a reporting period that includes all non-owner changes in equity, not just those resulting from net income.