Match Each Item with the Correct Statement Below

question 44

Multiple Choice

Match each item with the correct statement below.
-_____ seeks to discover the cause of a specific problem by discussing the problem with informed sources and by examining data from other information sources.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Organismic Model

Model that views human development as internally initiated by an active organism and as occurring in a sequence of qualitatively different stages.

Naturalistic

Related to observing and studying phenomena in their natural environment without artificial interference.

Quantitative Changes

Changes that can be measured or quantified, typically referring to growth or alteration in size, amount, or degree.

Documenting

involves the process of recording or capturing information for the purpose of preserving or providing evidence.