Julia Is Developing New Promotional Strategies for the Services Offered

question 233

Multiple Choice

Julia is developing new promotional strategies for the services offered by her firm and is focusing on finding information about her firm's competitors.She is looking through published sources,as well as reviewing her competitors' advertising.According to this information,Julia is gathering _____.

• A)progressive information
• B)competitive intelligence
• C)situational data
• D)competitor forecast

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Definitions:

Desmosomes

Cell structures specialized for cell-to-cell adhesion, critical in maintaining the structural integrity of tissues.

Tight Junction

A specialized connection between two adjacent cells forming a barrier that regulates the passage of substances in the intercellular space.

Intercalated Disc

Unique links among heart muscle cells that enable the heart to contract in unison.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that directly connect the cytoplasm of two cells, allowing various molecules, ions, and electrical impulses to directly pass through a regulated gate between cells.