Match Each Item with the Correct Statement Below

question 235

Multiple Choice

Match each item with the correct statement below.
-_____ refers to the information collected from previously published or compiled sources.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Place

In marketing, one of the four P's, referring to the distribution or location strategy for making a product or service available to consumers.

Basic Necessities

fundamental needs required for sustaining human life, including food, water, shelter, and clothing.

Deprived

refers to a lack of the necessary resources, rights, goods or capabilities which are considered normal or sufficient by the society in which an individual, group or area lives.

Human Needs

Fundamental requirements necessary for individuals to live a healthy and fulfilling life, including physiological, safety, love/belonging, esteem, and self-actualization needs.