Match Each Item with the Correct Statement Below

question 236

Multiple Choice

Match each item with the correct statement below.
-The information collected for a specific investigation is called _____.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

String Theory

A theoretical framework in physics that proposes that the fundamental particles are not point-like dots, but rather tiny, vibrating strings.

Variable

An element, feature, or factor that is likely to vary or change.

Hypothesis

A proposed explanation or assumption for a phenomenon, made as a starting point for further investigation, testable by experimentation or observation.

Operationalization

The process of defining a research variable or concept so that it can be measured or expressed quantitatively or qualitatively.