How Has the Marketing Research Function Developed in the Recent

question 60

Essay

How has the marketing research function developed in the recent years?

---

Definitions:

Subcultures

Smaller cultures that develop within a larger organizational culture and are based on differences in training, occupation, or departmental goals.

Beliefs

Acceptance that something exists or is true, especially without proof, or the held opinions or convictions of an individual or group.

Institutionalized Socialization

The process by which individuals learn and adapt to the norms and roles expected of them by an organization or society at large.

Individualized Socialization

A personalized approach to integrating a new member into a group or organization, taking into account their unique needs and abilities.