Match Each Item with the Correct Statement Below

question 197

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of collecting and using information for marketing decision making.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Initial Investment

The sum of funds allocated for initiating a project, acquiring an asset, or investing in a financial product.

Future Value

The estimated value of an investment at a specified future date, considering factors like interest rates and compounding.

Present Value

The present-day valuation of money or cash flows expected in the future, calculated with a designated rate of return.

Investment

The act or method of distributing assets, typically funds, in anticipation of earning revenue or gains.