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When pay raises are based on events over which employees lack significant control, they are likely to regard the system as unfair.
Entry Barriers
Obstacles that make it difficult for new entrants to enter a market, potentially including high initial costs, regulatory hurdles, and strong incumbents.
Demand Curves
Graphical representations showing how the quantity demanded of an item changes at different prices.
Market Entry
The act or process of beginning to compete in a new market, which may involve overcoming barriers and adapting to local conditions.
Competitive Price-searcher
An entity in a market that actively compares prices and seeks to set competitive prices for its products or services, acknowledging some level of market power.
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