In the Context of the Relationship Marketing Continuum,which of the Following

question 92

Multiple Choice

In the context of the relationship marketing continuum,which of the following is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?

• A) It makes advertising and promotional expenses worthless.
• B) It leads to hostile relationships with the suppliers.
• C) It does not encourage creativity in advertising.
• D) It is least likely to lead to a long-term relationship.

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Definitions:

Price Level

An index that measures the average price of goods and services in an economy at a specific time.

Aggregate Supply Curve

A graphical representation that shows the total quantity of goods and services that producers in an economy are willing to produce and sell at different price levels.

Horizontal Segment

In graphical analyses, a part of a line or curve that runs parallel to the horizontal axis, indicating constant value or absence of change.

Classical Range

Pertains to the portion of the aggregate supply curve where output is influenced by changes in price level, assuming full employment and fixed resource prices.