Briefly Explain the Three Levels of the Relationship Marketing Continuum

question 61

Essay

Briefly explain the three levels of the relationship marketing continuum.

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Definitions:

Bearer Instruments

Bearer instruments are financial documents that entitle the holder or bearer of the document to the rights or property stated in the document, without requiring proof of ownership.

Demand Instrument

A financial document that requires payment to be made by the issuer upon request by the holder of the document.

Demand Instrument

A financial document that requires immediate payment upon presentation.

Specific Time

A precise or particular moment or duration identified for an event or action.