In the Context of the Relationship Marketing Continuum,which of the Following

question 92

Multiple Choice

In the context of the relationship marketing continuum,which of the following is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?

• A) It makes advertising and promotional expenses worthless.
• B) It leads to hostile relationships with the suppliers.
• C) It does not encourage creativity in advertising.
• D) It is least likely to lead to a long-term relationship.

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Definitions:

Noncash Charges

Expenses recorded in accounting but do not involve any actual cash flow, such as depreciation or amortization.

Available-For-Sale Securities

Financial instruments that are not classified as held-to-maturity or trading securities, and are instead intended to be sold for reasons other than temporary declines in value.

Unrealized Gain

The potential profit that exists on paper resulting from an investment that has not yet been sold for cash.

Loss Account

An account that records the expenses that exceed revenues, indicating a negative financial performance over a period.