Match Each Item with the Correct Statement Below

question 218

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of searching through customer databases to detect patterns that guide marketing decision making.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Separate Pad

A bar or pad in a laser printer that can have a rubber or cork surface that rubs against the paper as it is picked up.

High-voltage Power Supply

A power supply that converts lower electrical voltage to a higher voltage, commonly used in industrial and laboratory equipment.

Thermal Printer

A printer commonly used in retail that uses heat and special thermal paper to create the printed image.

Heating Element

A component in devices designed to produce heat through electrical resistance for various applications like cooking or heating spaces.