A Major Drawback Associated with Customer Relationship Management Systems Is

question 233

Multiple Choice

A major drawback associated with customer relationship management systems is that:

• A)they are not effective in reducing the marketing and distribution costs for the products.
• B)the strategy needs to be thought out in advance, and everyone in the firm must be committed to it.
• C)they cannot provide a complete picture of the customers in order to understand their needs.
• D)they complicate simple business processes while trying to reorganize the focus on customer satisfaction.

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Definitions:

Organize Salesforce

The process of structuring and aligning a company's sales team to improve efficiency, effectiveness, and sales performance.

Selling Effort

The amount of energy, time, and resources dedicated by a business or salesperson to sell products or services.

Sales Plan

A statement describing what is to be achieved and where and how the selling effort of salespeople is to be deployed.

Salesforce Framework

A comprehensive structure for organizing, managing, and utilizing a sales team effectively, often leveraging CRM tools and sales strategies.