Explain How Interactive Television Helps Marketers to Collect Data Required

question 100

Essay

Explain how interactive television helps marketers to collect data required for database marketing.

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Definitions:

Analogue Experiments

Experiments that simulate real-life situations in a controlled environment to study behaviors or phenomena.

Unnecessary Distress

Stress or suffering that is not essential or a natural consequence of a situation, often implying that it could be avoided or mitigated.

Physical Pain

An unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage, often signaling the body to react to prevent further tissue damage.

ABAB Design

A single-subject experimental design in which behavior is measured during a baseline period, after a treatment has been applied, after baseline conditions have been reintroduced, and after the treatment has been reintroduced. Also called a reversal design.