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The Use of Information Technology to Analyze Information About Customers

question 112

Multiple Choice

The use of information technology to analyze information about customers and their transactions is referred to as _____ marketing.


Definitions:

Labor

The effort by humans to produce goods or services in the economy.

Marginal Product

The extra output produced from using an additional unit of a specific input while keeping all other inputs unchanged.

Average Product

The output per unit of input, for example, the quantity of goods produced per labor hour, indicating overall productivity.

Workers

Individuals engaged in any form of economic activity or employment, contributing labor for the production of goods and services.

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