A Product Is a Bundle of Physical,service,and Symbolic Attributes Designed

question 85

True/False

A product is a bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs.

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Definitions:

Customer Participation

The involvement of customers in the development, delivery, and evaluation of products or services, often leading to improved customer satisfaction and loyalty.

Sales Presentation

An opportunity to formally communicate the value proposition of a product or service to potential buyers, often using visual aids and demonstrations.

Prestige Suggestion

A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.

Sales Presentation

A strategic, structured pitch or dialogue designed by a salesperson to highlight a product's or service's benefits and persuade a customer to make a purchase.