Variations in Each Product a Firm Markets in Its Mix

question 2

Multiple Choice

Variations in each product a firm markets in its mix are referred to as the _____ of its product mix.

• A) width
• B) length
• C) depth
• D) volume

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Definitions:

Franchisor

A business that allows individuals or other companies to operate and sell its products or services under its brand and business model.

Franchising

A method of business expansion where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Business Models

Frameworks or plans that outline how a company creates, delivers, and captures value in economic, social, cultural, or other contexts.