Match Each Item with the Correct Statement Below

question 96

Multiple Choice

Match each item with the correct statement below.
-The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Behavior

Actions, reactions, or functioning of an organism, often in response to external stimuli.

Physical Units

Basic quantities used in measurement, such as meters for length, kilograms for mass, or seconds for time.

Operationalized

The process by which concepts are made measurable and testable by defining how they will be observed or measured in a particular study.

Content Analysis

A research method used to systematically evaluate the presence of certain words, themes, or concepts within texts or sets of data.